Friday, October 11, 2013
Saskatchewan Deaf & Hard of Hearing Services (SDHSS) News!
Saskatchewan Deaf and Hard of Hearing Services (SDHSS)
Saskatoon, October 7, 2013
SDHHS re-brands and announces new logo
The Saskatchewan Deaf and Hard of Hearing Services (SDHHS), in a new marketing initiative, is rebranding itself as a people-centred agency with a greater focus on social and cultural needs. Roger Carver, the Executive Director of SDHHS, comments, “until recent times, branding of services to Deaf and hard of hearing persons tended to be centred around the ears and coping with hearing loss, but the focus has been changing to a more wholistic perspective – how hearing loss affects or shapes the person’s lifestyle and abilities.”
“Our vision is that of a world without barriers for Deaf, hard of hearing, and deafened persons, and we wanted a new logo that departs from models that centre around sound and hearing and that is more representative of our vision,” Carver notes.
“Our role as this link is to educate the public and authorities on the implications of hearing loss and how they could best accommodate persons without undue emphasis on their hearing limitations,” Carver concludes.
DCM's comment- to see new logo- go to https://www.facebook.com/SDHHSinc