Friday, October 11, 2013

Saskatchewan Deaf & Hard of Hearing Services (SDHSS) News!

Saskatchewan Deaf and Hard of Hearing Services (SDHSS) 
News Release
Saskatoon, October 7, 2013

SDHHS re-brands and announces new logo

The Saskatchewan Deaf and Hard of Hearing Services (SDHHS), in a new marketing initiative, is rebranding itself as a people-centred agency with a greater focus on social and cultural needs. Roger Carver, the Executive Director of SDHHS, comments, “until recent times, branding of services to Deaf and hard of hearing persons tended to be centred around the ears and coping with hearing loss, but the focus has been changing to a more wholistic perspective – how hearing loss affects or shapes the person’s lifestyle and abilities.”
“Our vision is that of a world without barriers for Deaf, hard of hearing, and deafened persons, and we wanted a new logo that departs from models that centre around sound and hearing and that is more representative of our vision,” Carver notes.

The new logo is symbolized by a bridge with person-icons on it, accompanied by the slogan: “Bridging the Gap.” Carver explains: “The different shadings and sizes of the persons reflect the rich diversity of the community that we serve –  Deaf, hard of hearing, signing, oral, young, and old. The bridge serves as a link between the hearing world and our constituents, and we like to view ourselves as this link. It also reflects the province-wide reach of the agency – the river current running underneath the bridge gives rise to the meaning of ‘Saskatchewan’, a Cree term for ‘swift running river’.”
“Our role as this link is to educate the public and authorities on the implications of hearing loss and how they could best accommodate persons without undue emphasis on their hearing limitations,” Carver concludes.   


DCM's comment- to see new logo- go to